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Old 02-05-2016, 02:30 PM
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Scion axed

Originally Posted by Autoblog
Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company.

The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota.

Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers.

Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales.


Rest of article here:
http://www.autoblog.com/2016/02/03/s...death-opinion/

The silver lining here is at least the FRS will get the name it was always meant to have (hopefully).
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Old 02-05-2016, 02:39 PM
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Re: Scion axed

Posted the link to this in the Shoutbox a couple days ago.......not surprising, but I am sure there is more to come from Scion.

Those TC spoilers are about to shoot up in price for the 6GA sedans!!

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Old 02-05-2016, 06:45 PM
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Re: Scion axed

Needed more hamster oriented commercials for the kiddies.
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Old 02-08-2016, 04:06 AM
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Re: Scion axed

That news isn't new anymore in cars industry.
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Old 02-10-2016, 04:03 AM
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Re: Scion axed

The FR-S is gonna (hopefully) get the Toyota name it should've had in the beginning...AFTER they fix all 26,000 they recalled.
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Old 02-10-2016, 09:18 AM
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Re: Scion axed

it'll be a toyota alright...the toyota fr-s haha.
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