On the jeep they are great. On other vehicles I do not see the point. The BFGs I use are still very highly rated for off-road use, and the All-Terrains are very good in snow and rain. I'm not into bling or rice on my jeep - just functionality, man. HAHAHA!!! My old TJ has some very good axles with solid-AF lockers and hardened alloy shafts, upgraded U joints, big brakes, etc. The front is off a 1998 MJ so it is high pinion Dana 30, which is stronger and has more clearance and when set up correctly is better in many ways than the fake Dana 44 made for the Rubicon. I have only had to winch myself out of any messes due to tires in thick, soupy mud, and that was with the AT tires. I have never once been stuck in anything with the MT tires. May not be sexy, but hella good performers.