I always look at KBB and then check the retail and private party value. I price in between but closer to retail, i have price my car over that and sold it. Accords are hard as they are common. But, you would be suprised how easy it can be to sell your car for way more than you would pay yourself, if modded, and someone loves what you did. Mods don't add value on paper but in reality, if you are saving someone 2 grand or more, they can easily pay more than they want. Plus, people don't like the dealership experience. If you are reasonable, you can get more than you should, or atleast i have in the past.