illest Grand Opening

[JMillerUA6]

illest is a part of Fatlace, which is a neo hipster clothing company.

http://fatlace.3dcartstores.com/

 

[imaricer:)]

illest is a part of Fatlace, which is a neo hipster clothing company.

http://fatlace.3dcartstores.com/

they make nice looking clothes imo. not too expensive...


the decals ar $4.20 haha

420

 

[MrLazie1]

I should check it out sometimes.

 

[DarkSideAccord]

3) and finally asians love to be ahead of the game, whether it be in life, education or fads, asians no whats cool 3 months before you do.

this

Sounded pretty gay reading it too. Seems like it would be really hard for something like this to be successful. Sure there are a lot of car enthusiasts out there, but they make up a very small percentage of consumers. When I think high end apparel, I think $85 for a t-shirt, $150 for a hoodie, etc. Can't think of many car people that would be willing to spend that kind of scratch for a trendy t-shirt.

I would be really interested in knowing what their plan is for future products because if they are planning to keep this storefront, they are going to need to sell a metric **** ton of stickers and t-shirts just to cover operating costs.

And what happens when this whole illest/hellaflush fad goes away? Too me, I associate the illest brand with the hellaflush trend and as we all know trends in the car community come and go rather quickly.

werd... from a business standpoint, it makes no sense... that overhead cost is a b*tch fo sho

 

[RedRyder]

When I think high end apparel, I think $85 for a t-shirt, $150 for a hoodie, etc. Can't think of many car people that would be willing to spend that kind of scratch for a trendy t-shirt.

Exactly. Those kind of price points are The Ferrari Store territory. While visiting I was perousing their selection and anything decent was some serious coin. But it's Ferrari, so people will open their wallet.

For a store like this, not so much. And being the fad that it is, their market is younger people who don't have as much money to blow on an everyday consumer good like a t-shirt. Gotta wonder how much profit they actually make.

not just any sticker, they sell some of the most illest stickers known to man

lol

 

[Millz]

its obviously a front for money laundering

 

[Mr.Hollow]

For a store like this, not so much. And being the fad that it is, their market is younger people who don't have as much money to blow on an everyday consumer good like a t-shirt. Gotta wonder how much profit they actually make.



lol

the thing of it is is thier brand is starting to spill over into the non-car consumer area.

another passage from my asian encounters:

Asians love being asian, and they love supporting asian things. The more foreign it is to white people the more they like it. (example Bathing ape clothing, actual japanese and expensive as hell to get here in the states, but it the prestige of actually having Bape clothing)

Aside from the asian/asian die hard customers who want asian apparel, there is also the white guys who are obsessed with asian culture and desperately follow on the coattails of whats hot in the asian community.

-so thier market is steadily increasing, before long you will see someone with a fatlace shirt, and ask them what car they drive and they will just give you a blank stare and say "wut?"




aside the hellaflush scene is already going away,and fatlace is starting to realize. Thier announced event line up consist mostly of drift events, which fatlace sponsor with driver only events.


I do like this company, and i'd be lying if i said i didn't have some of thier goodies.
I see them more as a driving force to get the import scene more attention as a whole and to sort of class up the scene, with the fall of the ricing era Fatlace is doing a pretty good job single handedly telling young impressionable minds the correct way to modify a car

 

[HondaLuver83]

I just think its really funny how they have a cafe' racer motorcycle that is/was part of a totally different fad.

 

[Russianred]

Great shots as always Keith! Lovin that Supra and 5thgenaccord, thing is super-clean!

I was talking about a street here in LA called fairfax where a lot of kids camp out for the release of new clothes at a store called supreme.

Don't even get me started. Trendy populus. I think some kid was selling a Supreme hoodie here for like $150. Most people on here don't even have $150 to sacrifice for the best production Progress RSB and settle with a cheaper variant.. let alone spend that much on a trendy hoodie.

it sells mostly non-functioning ideas

This.

not just any sticker, they sell some of the most illest stickers known to man

Oh fa sho yo hipstuh stancetuh homeboi m4dtyt3.






On a note of pure truth and positivity - way to go managers and masterminds, great way to make lots of money at the expense of others' ambitions and wallets. Wish I was smart enough to make something like this happen, where money is made from a bandwagon idea.




"Fatlace is doing a pretty good job single-handedly telling young impressionable minds the correct way to modify a car".
PS - This is something I can't deny though, it's way better than ricers. The downside is thinking about what happens when every car is styled like this, and the project and style which all of us personally have originally gone for, is enveloped by similar or identical styles taken up by the masses around us. It's just like saying every one of us is unique, and in that sense we are just like everyone else - unique?

 

[talontsiawd]

How can you guys hate on a clothing company for existing? So you pay a premium for that, that's everything. I pay more for Rocawear and Sean John (only outerwear) because it is part of the culture of what I do (Hip Hop). Most people trying to make music are as broke as any car enthusiast, it's almost the same damn thing. You can say they are taking away peoples "dreams" by having them spend $150 on a jacket when they cheaped out on production or went to a ****ty studio. So what, people feel good wearing what is comfortable to them. The few who directly associate this with someone's spending habits and how it will effect who they modify their car are just going too far.

Sorry for being so defensive, I don't even know anything about this company. Their website looks good, the clothes look quality and stylish, and the prices arn't horrible for those who can afford it. It's a premium clothing company, that is it. Quit speculating on what they have/haven't thought of, how they fit into the market (it's a niche, so you know ) and what they need to do to stay afloat. Let them be, survive or fail, it doesn't affect you. Live your own dream, with no company paying you hourly, and see how defensive you get when someone knocks you.