i am pretty sure it is much cheaper then a good paint job...guy on a local forum site wraps cars, can't remember what he said they charge..but i don't remember it being as much as a good paint job would cost
if that cost $3g's, thats still a pretty decent paint job. but i guess the good thing is that he could go back to black without a problem....except a lot of glue residue to get off, hahaha.