i don't know what the rules are like in Florida...
but here in the great white north (lol) when a pothole bends your rim the city will pay for the replacement/repair of the rim
what my buddy did here:
- note which road it was on
- where it happened on the road (try to be specific as you can)
- very good idea to take a picture of the pothole preferably with a datestamp on the picture (my buddy parked and took a pic from it from the sidewalk) and the resulting damage
^ this is incase they fix it and try to screw you out of paying for the rim
- his insurance was not involved at all
- got 3 quotes to repair the rim, and 3 quotes to replace it... forwarded all this info to them
- got it fixed and was reimbursed by the city
again, I don't know what the deal is in florida but thats how he got it taken care of here... hopefully you can do something similar
also, they investigated to make sure that there indeed was a pothole where he said his rim got damaged, this took maybe 1-2 weeks